We hear a lot of things that involve the brain when it comes to running a successful business. Eg. ‘strategy’, ‘financial planning’, ‘measurable results’, ‘informed decisions’, etc. Often neglected and seldom heard in the start up circle are catchwords involving the ‘heart’(as used in literature) in business. Brain is related with science and hence objective and rational whereas heart is associated with art and hence subjective and emotional.
Business is not all science; It is art as well, especially when you start up.
Let us see, how our heart defines our entrepreneurial success story
Start Up ideas (Vision)
Start up ideas generally come from two sources:
1) A pressing need arising from your experience
2) A need inferred from others’ shared experience
The opportunity you see may be very rational. However, if you are not emotionally connected with your start up idea, you are more likely to lose out in selling your idea to your team, your investors, and to your customers. You must put your heart into it, to give the best user experience to the customer, to infect your passion to the team and to arouse interest in your investors.
Lesson no 1: If you can’t put your heart (passion) over your brain (idea), you better park your idea aside.
Trust Factor (Customer Relationship)
A customer chooses a vendor with the trust that he gets what he is offered. A vendor trusts the customer that he gets paid for what he had delivered.
Winning trust, even if it means losing your money, is of primordial importance. Trust is the foundation on which business is built.
Your brain might ask : If I don’t have the money, how will I run my business?
Your heart replies : If I don’t have the trust, will I have the business to run ?
Keeping your promises on quality, Exceeding your customer’s expectation on your service are key to your success. What to do when things turn upside down, despite your best efforts. If things are not well, we may tend to avoid customer calls and their difficult questions. Never ever leave a customer uncertain. All he needs is an assurance and your commitment. Attending his calls or calling him back is very important. This builds trust. Your mistakes will be forgiven.
Lesson no 2:After all, our customers have heart too!
Emotional Protection (Employee satisfaction)
Often times, salary becomes secondary if your employees are emotionally protected. Being transparent to them about the company’s market and financial positions and their own performance vis-a vis Company’s expectation, is important in driving in a sense of shared ownership. They need to be embraced with a protective feeling that they will be taken along when the company grow. You must be the person with whom they can confide their personal problems and look up for a caringsolution. If you can’t be, you may have a proxy (say, a HR specialist) to deal on your behalf.
Lesson no 3: Employees need a guiding mentor not a drill master
Things beyond your control
Occasionally, despite applying your best reason and implementing advise from the best brains around, things may seem to fail for reasons beyond your control. All you can do then is to balance your heart and your brain. Nothing can balance it, as much as your faith in the future – an invisible God, leading you to success! I have been surprised many a time, when I get calls from least expected circles with what was my need of that hour. With that faith, you will never accept failures.
Lesson no 4:
Have faith. You may fail, but God doesn’t.